INFORMATION CENTER

1. Contact information—includes name, telephone number, cell phone number (if applicable) and e-mail address of whom to contact for additional information on the story

2. City—lets the reporter who receives your press release know that this is a local, regional, or national story

3. Date—puts a time frame on your release

4. Headline—conveys the most important elements of the story in one or two lines and quickly grabs the readers attention

5. First paragraph—addresses the most critical points in five lines or less; ideally, this paragraph will address the "who, what, why, where, when, and how" of the story

6. Additional paragraphs (one to four)—elaborates on key points that are meaningful to the story

7. Final paragraph ("boiler plate")—describes your company, its business focus, and other relevant details, including where to find more information

Here's a sample:

CITY, STATE DATE -- Youngevity® announced today that Dr. Joel Wallach has been invited to speak at the 12th Annual International Symposium on Functional Medicine at the Westin Mission Hills Resort in Palm Springs, CA on Tuesday, May 24th at 4:00 p.m.

This annual meeting is your best opportunity to hear about the latest research from respected researchers and experienced clinicians, participate in stimulating workshops, and network with knowledgeable colleagues. The annual Symposium is an opportunity for new and experienced functional medicine practitioners to learn about the latest research on an issue of great significance to their patients, and then to select workshops where gifted clinicians help them understand how to incorporate these new perspectives into clinical care.

"It is an honor to be invited to the 12th Annual International Symposium on Functional Medicine to speak about the importance of a healthy immune system and how to protect it," says Dr. Wallach.

Dr. Wallach is a veterinarian, naturopathic physician, author and lecturer who played a major role in the development of the market of liquid vitamin - mineral supplements. He became nationally known through his widely distributed audio tape, "Dead Doctors Don't Lie".

Youngevity® is a leading designer of dietary supplements and cutting edge personal care and wellness lifestyle products. The company was founded in April of 1997 in San Diego, California by Joel D. Wallach BS, DVM, ND, and Ma Lan MD, MS. Youngevity® markets its products worldwide, through a network of independent distributors. For more information: www.youngevity.com.

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What makes a good media opportunity?

• Something new, unusual, and/or timely
• Anything that ties to a major trend

© 2005 Youngevity® – No portion of this material may be reproduced without the expressed written consent of Youngevity®.